I found this fascinating quote today which adds more energy to our ambitions for creating a platform agnostic communications tool for use by marketers to manage their digital channels. 

If individuals with one identity need these types of solutions then surely a savvy enterprise having multiple identies, communication streams and marketing channels need something even more scalable?:

The folks over at Ping.fm designed a site where you have the ability to update your status on dozens of different social networking sites. I use Gmail for just about everything and Ping.fm allows you to add its updater to your Google Chat list. So anytime I want to update my status, I click on the chat and type is my update. A second later I get a response that my status have been updated. If I were to log in to all the different accounts I have and manually update my status it would probably take 10-15 minutes (given I don’t get sidetracked being on those sites).Marketing.fm, Nov 2008

You should read the whole article.