I will be the first to admit that our industry, predictive analytics to support retail marketing strategies, is dense with technical words, phrases and methodologies all wrapped up into various umbrella groups or plans such as “Market Segmentation Analysis”, “Customer Analysis”, “Predictive Marketing”, “Retail Pricing Strategy” etc. Although each sounds a bit different all […]

I was reading up on analytics technology today and ran across an interesting article at TDWI (The Data Warehousing Institute) which surprised me.  It was surprising due to the fact that it was a year old but was reporting the same results as today:  predicitve analytics solutions are still novel to many companies and unknown […]