I will be the first to admit that our industry, predictive analytics to support retail marketing strategies, is dense with technical words, phrases and methodologies all wrapped up into various umbrella groups or plans such as “Market Segmentation Analysis”, “Customer Analysis”, “Predictive Marketing”, “Retail Pricing Strategy” etc. Although each sounds a bit different all […]

The other day I was flipping through the channels and landed on an episode of CSI.  I forget which flavor, it looked sunny and beachy so it was probably not the one in New York City.   Anyway, in this episode a murder took place and the only evidence seemed to be a passerby’s recollection […]