Today one of our twitter peers asked us how she could find people of influence for a given region. As I researched the question and solution I found that there is actually a name for what is probably the end-game for this exercise:

Influencer marketing- is a form of marketing that has emerged from a […]

Well not definitively but some research by cognitive scientist Mark Changizi (R.P.I) suggests that product placement advertising actually makes a person desire to obtain the product more so than if one were to see a 30 second advertisement 10 times in a week for the same product. Why is this?