Marketing CSI

The other day I was flipping through the channels and landed on an episode of CSI.  I forget which flavor, it looked sunny and beachy so it was probably not the one in New York City.   Anyway, in this episode a murder took place and the only evidence seemed to be a passerby’s recollection […]

How Predictive Analytics Optimizes Frugal Environments

I am a bit discouraged today. I am surprised that we have not had more takers on our free customer scorecard application. Granted we have not unleashed the Social Media channel on the tool but I figured that after a week of availability we would have 10% more customers. The customers that have used it […]