Today one of our twitter peers asked us how she could find people of influence for a given region. As I researched the question and solution I found that there is actually a name for what is probably the end-game for this exercise:

Influencer marketing- is a form of marketing that has emerged from a […]

I will be the first to admit that our industry, predictive analytics to support retail marketing strategies, is dense with technical words, phrases and methodologies all wrapped up into various umbrella groups or plans such as “Market Segmentation Analysis”, “Customer Analysis”, “Predictive Marketing”, “Retail Pricing Strategy” etc. Although each sounds a bit different all […]