Well not definitively but some research by cognitive scientist Mark Changizi (R.P.I) suggests that product placement advertising actually makes a person desire to obtain the product more so than if one were to see a 30 second advertisement 10 times in a week for the same product. Why is this?

I am a bit discouraged today. I am surprised that we have not had more takers on our free customer scorecard application. Granted we have not unleashed the Social Media channel on the tool but I figured that after a week of availability we would have 10% more customers. The customers that have used it […]